Having guest bloggers on your blog can be a huge help when things get a little too hectic for you. But if done incorrectly, you may end up losing readers that would have stuck around if you would have been absent for a few days or maybe went on a planned break instead. If you’re determined to have guest bloggers and not take a break from your blog, here are five tips of maintaing your readership when you add guest bloggers into the mix of your content.
1. Pick your guest bloggers: People come to your blog because they like what you have to offer. So when you have a guest post or numerous guest bloggers on your blog, they should be a direct reflection of you. Someone with similar ideals, someone that likes the same things you do, someone with a similar voice, someone you admire, etc. It’s your space on the Internet so you should have a say over who is occupying it while you’re away living life. If you let anyone who wants to post on your blog write something, you can’t easily do tip number two without it sounding forced or faked.
2. Introduce them: This serves two purposes. Not only does it give you a chance to help send some traffic to the guest blogger’s blog by saying something sweet about them, but it also helps the reader understand why they should read the post or if they have anything in common with the person who’s posting. You help the reader know what they’re about to learn about or read about and help them decide immediately if it’s a post that they’re going to be interested in. It also helps with the third tip as it lets your readers know you haven’t strayed from your core topics.
3. Stick to your core theme(s): Whenever you have guest bloggers on your blog, make sure they write about what you write about – just in their own way. Maybe it’s art or vintage or life in general – whatever it may be, don’t stray from the core themes you write about when adding guest posts into the mix. If you do, you may give your readers a reason to question why they’re coming here as they may have little to no interest in what’s being talked about.
4. Add in a post or two of your own: Scheduling a post or two of your own in the mix of guest bloggers helps remind your readers what your voice is and why they come to your blog in the first place. You can either write it ahead of time and schedule it before your break or even add it in sometime during the break if you want to update people on your current life situation. Whatever it is, it helps keep the readers interested until you return.
5. Let people know when you’ll be back: Sometimes no matter what you do, the readers won’t be interested in what everyone else has to say so they don’t care how many guest bloggers you have lined up – they just want you back on your blog. So let them know when (or even approximately when) you’ll return so they know when they can start reading what you have to say again.