Hey there lovely BBN’ers! I hope you’re having a fantastic day, wherever in the world you my be. I’m here today to talk a little about the merits of building a community around your blog and why that is different from simply gaining followers.
The Benefits of a Community
Having a community grow around your blog is an amazing thing. Seeing people commenting on your posts, interacting with each other in your linky parties and just generally getting involved is so wonderful. You start to feel as though your posts matter. You feel like you’re finding your voice and that like-minded souls are all around you. It’s beautiful people!
A community will be there for you through any ups and downs, they’ll take a look at items in your stores and they’ll vote for you in blogging competitions.
Of course once you’ve set up this little community you would want to share the comment love and support with those people in your chosen tribe. You would automatically want to visit their blogs and stores, to comment and take part just as they have done in your community.
This becomes a very natural and organic process. It’s all about mutual respect and sharing and caring with people who genuinely get you and your ideas. Which is groovy.
So how do you create this community?
You show up. You blog about the things that you genuinely love. You invite people to comment on your posts with simple questions asking them for their thoughts and experiences.
You look for other blogs you like and bloggers you feel are on your wavelength. You read their posts and comment on them regularly. You invite them to share your online world and you make connections back and forth.
This kind of connection doesn’t happen overnight, but it is the truest and most valuable type of connection you can hope to make with other bloggers. It’s genuinely fun too!
The Chasing Followers Route
We are all of us, guilty here. ALL OF US! You show me a blogger who has never deliberately left a comment on another blog simply hoping for a follow back and I’ll show you a blogger telling the tiniest of porky pies (that’s lies btw – Cockney Rhyming Slang people!)
It’s not the world’s most heinous crime. Of course not. A lot of bloggers seem to enjoy this and I have participated in it myself also.
You end up with a lot of new followers, which looks good on your blog’s sidebar. Maybe even advertisers start to get in touch after the numbers hit a certain level.
It won’t be the same though. You won’t find people leaving comments on your posts or coming back to your blog over and over on the basis of a “follow for a follow” swap.
You’ll still find that lots and lots of your posts go un-commented on and neglected.
Building community takes a little bit of an effort and a lot of genuine people skills but it’s so very worth it! I love my blogging community over on ACLC and I wouldn’t trade them in for all the tea in China! If you want to read more about the benefits of community and good ways to grow your blog then check out this post from the lovely Amanda.
What do you think lovelies? Are you building a community or simply chasing followers? I’d love to know your thoughts on this.
Have a great day!